Since 2018, the CBD industry has seen massive growth and is expected to continue growing throughout the next decade — which means competition is heavy. For small businesses like Redeemer, having the right platform to power their ecommerce engine is key to standing out in a sea of green. And since Redeemer doesn’t have a brick and mortar, launching their online store with BigCommerce was key to competing against even the big-name CBD brands.
“One of our favorite things about BigCommerce is the offline sales — how easy it is for everything to sync to your store and all the easy integrations,” Martell said. “We don’t have to use ten million apps and tools to do what we need to do. We have everything we need right there, and it really allows us to be successful in what we do.”
Like many other high-risk verticals, CBD businesses are constantly faced with many unique challenges, including payment processing, legal issues and marketing and advertising. As a result, many ecommerce platforms do not accommodate these businesses due to CBD’s regulatory status.
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