At BigCommerce’s 2022 Make it Big Conference, Shelley Kilpatrick, Manager of Content Marketing at BigCommerce, sat down with TJ Gamble, CEO and Founder of Jamersan, and Diego Praderi, Growth and Innovation Partner at Tavano Team, to discuss how B2B brands can overcome unique challenges in today’s wave of digital innovation.
Here are a few key takeaways from this session:
Shelley Kilpatrick: What are the challenges and limitations of legacy and open-source ecommerce technologies?
TJ Gamble: “The problem with legacy and open-source technologies is that they really came about during a time when ecommerce was really technology driven. We were still figuring it out, and having an open-source platform was a strong advantage for you, because you never really knew what kind of functionality you were going to have to provide.
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